The Story
Built from conviction,
not comfort.
I left Mexico in 2001 with a one-way decision — sold what I had, moved to Cambridge with limited English, and completed a Master of Engineering at MIT while 9/11 reshaped the world around me. I didn't know if I'd find a job. What I had was conviction: that growth requires discomfort, that long-term thinking matters, and that leadership begins long before you lead others.
That conviction carried me through 25 years of building and leading large-scale operations across beverage, grocery, and food distribution — from distribution centers in Texas and Mexico to a national network of 52 facilities delivering over 320 million cases annually. I became a U.S. citizen in 2015. I published my first book in 2026.
The work has always been the same: build disciplined systems, develop people who outlast you, and know when to maintain what works — and when to transform what doesn't.
SVP & Chief Supply Chain Officer
Reyes Beverage Group — largest beer distributor in the US. 52 locations, 10,000+ employees.
MIT · Master of Engineering in Logistics
Massachusetts Institute of Technology, Center for Transportation & Logistics. Cambridge, MA · 2002.
Advisory Board · The Citadel
Tommy & Victoria Baker School of Business. Supporting the next generation of leaders in business and service.
Bilingual Executive · Three Citizenships
English and Spanish. United States, Mexico, and Spain. Cross-border leadership across the US and Latin America.
